Events are globally important in social and
economic terms, are increasingly viewed as an essential sector of tourism, and
are crucial in destination marketing.
There are many cities that target the events sector and many venues where
events are produced. This course therefore provides a comprehensive overview
of events management, covering all types of event
destinations, venues and operations. Specific
attention is paid to the analysis, management
and monitoring of the economic and tourism benefits
of the events sector.
The course introduces the students to
the factors affecting the behavior of individuals and groups in organization
focusing on the specific factors that tend to explain behavior of individuals,
groups, and organizations. Various
theories and models of organizational behavior, work group behavior, motivation
in life and work, and human relations among others are discussed and related to
organizational practices and phenomena
course examines the role of the human resource professional as a strategic
partner in managing today’s organizations. Key functions such as recruitment,
selection, development, appraisal, retention, compensation, and labor relations
are examined. Implications of legal and global environments are appraised and
current issues such as diversity training, sexual harassment policies, and
rising benefit costs are analyzed. Best practices of employers of choice are
This course introduces the fundamentals of entrepreneurship that deals with the role of entrepreneurship in economic development. Topics on Filipino entrepreneurial economy, entrepreneurial motivation, government assistance and programs for entrepreneurs, development and growth theories and applications are included. Relevant topic such as business concepts and models, social responsibility, franchising as well as e-commerce in the Philippine setting shall also be discussed.
This course will
enable students to understand the various facets of development of an
enterprise. It will provide students with experiential learning opportunities
in order to acquire the relevant knowledge and skills in running and growing a
new business. The course will introduce
the various stages with the focus on the early phases of its life cycle and
factors that contribute to its survival.
The course serves as a comprehensive overview of the Meetings, Exhibitions and Conventions (MEC) industry. MEC is unquestionably one of the fastest growing segments of hospitality, and incredibly exciting and dynamic because of a variety of occasions. This course has been designed to provide students with contemporary knowledge and understanding of concepts, management, challenges, and trends associated with the industry. This course provides a comprehensive approach to managing and planning large meetings, events, conferences, and conventions management with Students will achieve a macro working knowledge of MEC industry principles, practices, operations and management.
The goal of this course focus on learning MS Office software applications including intermediate word processing, spreadsheets, and presentation graphics using a case study approach where critical thinking and problem solving skills are required. Computer concepts are integrated throughout the course to provide an understanding of the basics of computing, the latest technological advances and how they are used in industry. Ethics and issues encountered in business are discussed to challenge students on societal impact of technology.
This course Foreign Language (NIHONGO) aims to teach the student with Japanese Language and Culture by Basic Greetings, Self Introduction, how to read and write Hiragana, Katakana, and Kanji as the handwriting system used by the Japanese, they will learn also how to create sentences, grammar, and conversation it includes also Numbers, time, currency, General counting's in Japanese, by learning all of these they will have the knowledge in writing, speaking and listening like a native Japanese Speaker. Students will have an advantage in their career by studying this course this will served also as their foundation to take the Japanese Language Proficiency Test N5 Level as one of the requirements to Study or Work in Japan.
This course introduces the fundamentals of
entrepreneurship that deals with the role of entrepreneurship in economic
development. Topics on Filipino
entrepreneurial economy, entrepreneurial motivation, government assistance and
programs for entrepreneurs, development and growth theories and applications
are included. Relevant topic such as
business concepts and models, social responsibility, franchising as well as
e-commerce in the Philippine setting shall also be discussed.
This course deals
with the Total Management of the firm, its nature, essentials, standards of
excellence, Deming’s 14 points for management, principles of customer-supplier relationship, quality teamwork and leadership, strategic management,
and total quality implementation, building commitment, and measuring efforts,
TQM and Filipino Values, attitudes and behavior, and the role of Filipino
Values in quality control.
This course is a scientific approach to decision making in marketing. It combines two vital aspects of the field of marketing which is topics include cost and value information, product testing, consumer data bases, research designs, sampling techniques, data gathering techniques, creative data interpretation, simulation and implementation of actual research findings. This is used more and more every day in the field of marketing. Its about asking customers for their opinions in a structured way to produce hard facts and statistics to guide marketers and executives in their decision making.
This course provides an overview of the environment, concepts, and basic differences involved in international business. Topics include forms of foreign involvement, international trade theory, governmental influences on trade and strategies, international organizations, multinational corporations, personnel management, and international marketing. Upon completion, students should be able to describe the foundation of international business.
This course is about the
marketing challenges in an entrepreneurial firm. Entrepreneurship is the
discovery, enactment and pursuit of new business opportunities. Successful
execution of an entrepreneurial idea requires a sound marketing plan. In this
course, students will be able to investigate how marketing tools can enable
entrepreneurs to realize the full potential of their ideas.