BSE

Events are globally important in social and economic terms, are increasingly viewed as an essential sector of tourism, and are crucial in destination marketing. There are many cities that target the events sector and many venues where events are produced. This course therefore provides a comprehensive overview of events management, covering all types of event destinations, venues and operations. Specific attention is paid to the analysis, management and monitoring of the economic and tourism benefits of the events sector.

The course introduces the students to the factors affecting the behavior of individuals and groups in organization focusing on the specific factors that tend to explain behavior of individuals, groups, and organizations.  Various theories and models of organizational behavior, work group behavior, motivation in life and work, and human relations among others are discussed and related to organizational practices and phenomena

The course includes the journey into the world of entrepreneurship with introspection of a business idea into a viable venture. The focus is on unleashing the entrepreneurial spirit in each individual.

This course examines the role of the human resource professional as a strategic partner in managing today’s organizations. Key functions such as recruitment, selection, development, appraisal, retention, compensation, and labor relations are examined. Implications of legal and global environments are appraised and current issues such as diversity training, sexual harassment policies, and rising benefit costs are analyzed. Best practices of employers of choice are considered.

This course introduces the fundamentals of entrepreneurship that deals with the role of entrepreneurship in economic development.  Topics on Filipino entrepreneurial economy, entrepreneurial motivation, government assistance and programs for entrepreneurs, development and growth theories and applications are included.  Relevant topic such as business concepts and models, social responsibility, franchising as well as e-commerce in the Philippine setting shall also be discussed.

This course will enable students to understand the various facets of development of an enterprise. It will provide students with experiential learning opportunities in order to acquire the relevant knowledge and skills in running and growing a new business.  The course will introduce the various stages with the focus on the early phases of its life cycle and factors that contribute to its survival.

The course serves as a comprehensive overview of the Meetings, Exhibitions and Conventions (MEC) industry. MEC is unquestionably one of the fastest growing segments of hospitality, and incredibly exciting and dynamic because of a variety of occasions. This course has been designed to provide students with contemporary knowledge and understanding of concepts, management, challenges, and trends associated with the industry. This course provides a comprehensive approach to managing and planning large meetings, events, conferences, and conventions management with Students will achieve a macro working knowledge of MEC industry principles, practices, operations and management.

The goal of this course focus on learning MS Office software applications including intermediate word processing, spreadsheets,  and presentation graphics using a case study approach where critical thinking and problem solving skills are required. Computer concepts are integrated throughout the course to provide an understanding of the basics of computing, the latest technological advances and how they are used in industry. Ethics and issues encountered in business are discussed to challenge students on societal impact of technology.

This course Foreign Language (NIHONGO) aims to teach the student with Japanese Language and Culture by Basic Greetings, Self Introduction, how to read and write Hiragana, Katakana, and Kanji as the handwriting system used by the Japanese, they will learn also how to create sentences, grammar, and conversation it includes also Numbers, time, currency, General counting's in Japanese, by learning all of these they will have the knowledge in writing, speaking and listening like a native Japanese Speaker. Students will have an advantage in their career by studying this course this will served also as their foundation to take the Japanese Language Proficiency Test N5 Level as one of the requirements to Study or Work in Japan.

This course covers basic movements skills needed in the performance of stunts and tumbling and other physical exercises based on scientific principles for the improvement and maintenance of high-level physical fitness.

This course introduces the fundamentals of entrepreneurship that deals with the role of entrepreneurship in economic development.  Topics on Filipino entrepreneurial economy, entrepreneurial motivation, government assistance and programs for entrepreneurs, development and growth theories and applications are included.  Relevant topic such as business concepts and models, social responsibility, franchising as well as e-commerce in the Philippine setting shall also be discussed.

This course deals with the Total Management of the firm, its nature, essentials, standards of excellence, Deming’s 14 points for management, principles of customer-supplier relationship, quality teamwork and leadership, strategic management, and total quality implementation, building commitment, and measuring efforts, TQM and Filipino Values, attitudes and behavior, and the role of Filipino Values in quality control.

This course is a scientific approach to decision making in marketing. It combines two vital aspects of the field of marketing which is topics include cost and value information, product testing, consumer data bases, research designs, sampling techniques, data gathering techniques, creative data interpretation, simulation and implementation of actual research findings. This is used more and more every day in the field of marketing. Its about asking customers for their opinions in a structured way to produce hard facts and statistics to guide marketers and executives in their decision making.

This course provides an overview of the environment, concepts, and basic differences involved in international business. Topics include forms of foreign involvement, international trade theory, governmental influences on trade and strategies, international organizations, multinational corporations, personnel management, and international marketing. Upon completion, students should be able to describe the foundation of international business.

This course is about the marketing challenges in an entrepreneurial firm. Entrepreneurship is the discovery, enactment and pursuit of new business opportunities. Successful execution of an entrepreneurial idea requires a sound marketing plan. In this course, students will be able to investigate how marketing tools can enable entrepreneurs to realize the full potential of their ideas.