BSE

The course is all about the use of main innovation management terminology and concepts. It explain the adoption life cycle and Innovation adoption at the individual level. it defines creativity and explain how creativity can be stimulated and it explain what is innovation strategy and its importance to business. The course will also introduce the product portfolio management.

This course provides students with the tools and approaches to undertake business research and capture the behavior of observed phenomena or variables using statistical modeling techniques.  The quality of management decision-making will depend on a proper understanding and definition of the problems to be addressed, the availability of reliable information, and the validity of models or frameworks used for analysis and evaluation of options. The course comprises introduction to research, different types of research, literature searching and frame working, research design issues, measurement, scaling, sampling, data collection and analysis, research proposal and report writing. This encompasses the overall understanding and application of appropriate research techniques, research statistics and presentation skills.

This course is an introduction to the field of Strategic Management. It covers the key concepts and theories in the field and how they can be applied to real business situations.  The main objective is to learn how to formulate and implement successful strategies that grant competitive advantage to a firm, where a strategy is a plan that guides managerial decisions. Theoretical background is founded on the “resource-based view” of the firm and its complementarity to microeconomic theory, game theory and organizational theory

This course is an introduction to the field of Strategic Management. It covers the key concepts and theories in the field and how they can be applied to real business situations.  The main objective is to learn how to formulate and implement successful strategies that grant competitive advantage to a firm, where a strategy is a plan that guides managerial decisions. Theoretical background is founded on the “resource-based view” of the firm and its complementarity to microeconomic theory, game theory and organizational theory.