BSE

This course is an introduction to the field of Strategic Management. It covers the key concepts and theories in the field and how they can be applied to real business situations.  The main objective is to learn how to formulate and implement successful strategies that grant competitive advantage to a firm, where a strategy is a plan that guides managerial decisions. Theoretical background is founded on the “resource-based view” of the firm and its complementarity to microeconomic theory, game theory and organizational theory.

This course is designed to familiarize the students with the basic concepts, principles, and processes related to business organization, and the functional areas of management. Particular emphasis will be given to the study of management functions like planning, organizing, leading, and controlling, and orient the students on the importance of these functions and the role of each area in entrepreneurship.

Credit Units                 : 3

Prerequisite(s)             : ENCO01

This course aims to teach the students the basics of conducting business and commerce using the internet facilities and network. It introduces students to the tools and systems and skill needed to enable them to conduct electronic business and commerce.

This course is an introduction to the field of Strategic Management. It covers the key concepts and theories in the field and how they can be applied to real business situations.  The main objective is to learn how to formulate and implement successful strategies that grant competitive advantage to a firm, where a strategy is a plan that guides managerial decisions. Theoretical background is founded on the “resource-based view” of the firm and its complementarity to microeconomic theory, game theory and organizational theory.