BSE

This course is an introduction to the field of Strategic Management. It covers the key concepts and theories in the field and how they can be

applied to real business situations.  The main objective is to learn how to formulate and implement successful strategies that grant 

competitive advantage to a firm, where a strategy is a plan that guides managerial decisions. Theoretical background is founded on the 

“resource-based view” of the firm and its complementarity to microeconomic theory, game theory and organizational theory.

This course is an introduction to the field of Strategic Management. It covers the key concepts and theories in the field and how they can be

applied to real business situations.  The main objective is to learn how to formulate and implement successful strategies that grant

competitive advantage to a firm, where a strategy is a plan that guides managerial decisions. Theoretical background is founded on the

This course is an introduction to the field of Strategic Management. It covers the key concepts and theories in the field and how they can be

applied to real business situations.  The main objective is to learn how to formulate and implement successful strategies that grant

competitive advantage to a firm, where a strategy is a plan that guides managerial decisions. Theoretical background is founded on the

This course examines the role of the human resource professional as a strategic partner in managing today’s organizations. Key functions such as recruitment, selection, development, appraisal, retention, compensation, and labor relations are examined. Implications of legal and global environments are appraised and current issues such as diversity training, sexual harassment policies, and rising benefit costs are analyzed. Best practices of employers of choice are considered.

This course which will teach students to prepare a complete and effective Business Plan that can be adapted to a business. Areas covered in the Business Plan include business research process, idea generation, and implementation. The course will also add elements of Social Entrepreneurship and its concepts.  At the end of semester, the students should be able to prepare a business plan covering the features of a feasibility study and a business plan including marketing, operations, personnel and financial plan. Requirements in manufacturing and services sectors will be differentiated. A comprehensive marketing plan of a particular project shall be expected as a major output required by the course.