BPA 2B Gene05 Purposive Communication
Purposive Communication is a three-unit course
that develops students’ communicative competence and enhances their cultural
and intercultural awareness through multimodal tasks that provide them
opportunities for communicating effectively and appropriately to a
multicultural audience in a local or global context. It equips students with
tools for critical evaluation of a variety of texts and focuses on the power of
language and the impact of images to emphasize the importance of conveying
messages responsibly. The knowledge, skills, and insights that students gain
from this course may be used in their other academic endeavors, their chosen
disciplines, and their future careers as they compose and produce relevant
oral, written, audio-visual and/or web-based output for various purposes.